Airtable

Airtable is a database that looks like a spreadsheet, which operations teams use to build their own systems: content calendars, inventory, request tracking, vendor lists. Records can link to each other, and interfaces turn a base into a simple app for people who should not edit the underlying tables.

Automations run inside a base: when a record matches a condition or a form comes in, Airtable can update fields, send messages or call another service. AI fields can summarize text, classify records or draft content for each row. Automation runs and AI use are limited by plan, so check the numbers before you build. Review AI-filled fields on a small set of records before letting automations act on them. Keep a person in charge of each base so its rules stay tidy over time.